Operating and growing a small business is a complex venture, and finding that clear-cut path to success is never simple. If you’re looking for a bit of advice, Syndeo Communications in San Diego presents five secrets to success for small business, no matter what your industry.

1. Develop products around laziness. It might seem odd, but the Ivey Business Journal suggests considering laziness when brainstorming new business ideas. As the world continues to move at a fast pace, people aren’t just interested in efficiency anymore. They’re also looking for time saving products that make day-to-day activities easier.
2. Thank your consumer base. It feels good to land a sale, but the customer relationship shouldn’t end there. Follow up with your customers after doing business with them. You can send them a “thank you” card, offer them a discount for the future, or go above and beyond the regular scope of work to show how much their business means to you. Those companies that can establish a great relationship with their clients are often the most successful.
3. Automate everything. When it comes to growing a small business, you know better than anyone else that there are only so many hours in a day. That’s why it’s a good idea to salvage as much time as possible. Using various tools on computers, you can automate a number of tasks that normally take a lot of time. If you have important customer data or information that is stored, it’s also important to have a data recovery plan in place so that your business can continue to operate in the case of an emergency or unforeseen disaster.
4. Network as much as possible. Not many people realize that there’s much more to networking than going to events or perusing LinkedIn. There are countless chances each day to network, and you need to take advantage of every one of them. You may even want to consider working with other non-competing companies in the industry. These types of referral partnerships can help provide you with exposure and business you might not have been able to obtain otherwise.
5. Keep innovating. You may have had one great idea in the past that has managed to keep you afloat until now, but many business experts suggest that your future success will heavily rely on your ability to continue innovating. Technology and demand are both continually changing, and it’s up to you to stay ahead of the trends.

Are you a small business looking for ways to grow and succeed in 2015? Reach out to Syndeo Communications today and learn more about our San Diego IT support and consulting services. We’re proud to be helping businesses throughout the county streamline their technologies for improved efficiency, profit and success!